Privacy Policy

We value your privacy and are committed to protecting your personal information. When you provide your mobile number, you consent to receive SMS messages related to our Services, including notifications, account communications, and (if you opt in) marketing offers. Your mobile opt-in will not be shared with third parties for marketing purposes.

• Opt-Out: Reply STOP to any message to opt out at any time.
• Help: Reply HELP for support.
• Frequency: Message frequency varies based on your interactions with us.
• Cost: Standard message and data rates apply per your carrier's terms.

Phone numbers may be processed by service providers (such as our SMS sender and CRM) only to deliver the messages you have consented to receive, in accordance with the Spam Act 2003 (Cth) and the Telecommunications Act 1997 (Cth).

We collect the following categories of personal information:

• Identifiers — first and last name, email, phone number, postal address, IP address, account username, business name.
• Commercial information — products and Services purchased, subscription tier, billing history.
• Financial information — payment card information (processed by our secure payment provider), billing address.
• Internet activity — pages visited, links clicked, time on Site, referring URL, device and browser data.
• Geolocation (approximate) — city and state derived from IP address; we do not collect precise geolocation.
• Audio recordings — sales, onboarding, and support calls (see Section 9).
• Professional information — job title, trade or industry, business size.
• Inferences — profiles built from the above to evaluate fit for our Services.
• Sensitive information — account login credentials, payment card information. We handle sensitive information in accordance with the Australian Privacy Principles.

We do not knowingly collect: precise geolocation, racial or ethnic origin, religious beliefs, sexual orientation, immigration status, genetic data, biometric data, health information, or information about children under 16, except where you voluntarily provide sensitive information and consent to its handling.

We use personal information for these business and commercial purposes:

• Provide and operate the Services — account creation, billing, customer support, communications about your account.
• Sales and marketing — respond to inquiries, follow up on leads, send promotional emails and SMS messages (where consented), retarget on advertising platforms.
• Analytics and improvement — understand how the Sites and Services are used, diagnose problems, develop new features.
• Advertising — measure ad performance, build lookalike audiences, retarget visitors.
• Quality assurance and training — review and use call recordings to train our team and improve service.
• Security and fraud prevention — detect, investigate, and prevent fraudulent or unauthorised activity.
• Legal compliance — comply with applicable laws, court orders, and regulatory requirements.
• Business operations — accounting, recordkeeping, audits, corporate transactions.

We will not use your sensitive information for purposes other than those permitted by the Privacy Act 1988 (Cth) and the Australian Privacy Principles without first obtaining your consent or as otherwise permitted by law.

We share personal information with the following categories of recipients:

• Service providers (e.g., CRM, payment processor, hosting providers, email/SMS senders, analytics providers) — to deliver the Services on our behalf under written contract.
• Advertising partners (e.g., Meta, Google, TikTok, LinkedIn) — to deliver and measure advertising.
• Professional advisors (lawyers, accountants, auditors) — for legal, accounting, and compliance purposes.
• Acquirers — in connection with a merger, acquisition, financing, or sale of assets.
• Government authorities — when required by law, subpoena, or court order.

We require service providers to use personal information only for the purposes we authorise and under contractual obligations of confidentiality and security, consistent with our obligations under the Australian Privacy Principles.

We do not sell personal information for monetary consideration.

We may share the following categories of personal information with advertising partners for cross-context behavioural advertising:

• Identifiers (e.g., online identifiers, IP address)
• Internet activity (e.g., pages visited, ads clicked)
• Inferences

You have the right to opt out of this sharing at any time by:

• Using the opt-out link in our website footer.
• Emailing contact@tradielocal.com.au with the subject line "Opt Out of Sale/Sharing."
• Enabling a Global Privacy Control (GPC) signal in your browser — we honour GPC where recognised.

We do not knowingly sell or share personal information of individuals under 16 years of age.

We use cookies, pixels, software development kits, and similar technologies on our Sites to:

• Keep you logged in and remember your preferences (essential).
• Measure traffic and performance (analytics).
• Deliver and measure advertising (Meta Pixel, Google Ads, and similar).

Managing cookies:

• Cookie preference centre: click the "Cookie Settings" link in our footer to accept, reject, or customise cookies.
• Browser settings: most browsers let you block or delete cookies.
• Global Privacy Control: enabling GPC in your browser tells us to opt you out of sharing for advertising.
• Industry opt-outs: optout.aboutads.info and optout.networkadvertising.org.

We do not use session replay technology on our Sites.

We record sales, onboarding, and support calls for quality assurance, training, recordkeeping, and dispute resolution. At the start of each call, we provide a verbal notice that the call is being recorded. By continuing the call after this notice, you consent to being recorded. If you do not wish to be recorded, please tell us at the start of the call and we will end or pause the recording.

Recordings are stored securely, accessible only to authorised personnel and our service providers, and retained as described in Section 10.

We retain personal information for as long as is necessary to provide the Services, fulfil the purposes described in this Policy, comply with our legal and accounting obligations, resolve disputes, and enforce our agreements, in accordance with Australian Privacy Principle 11.

Specifically:

• Customer account records — while the account is active, and thereafter until you request deletion or we determine the data is no longer needed for legal, accounting, or legitimate business purposes.
• Marketing leads — until you request deletion or opt out, or until we determine the information is no longer needed.
• Billing and tax records — at least 7 years (required by law).
• Call recordings — for training, quality assurance, and dispute resolution, retained for a reasonable period.
• Website analytics (identifiable) — up to 26 months.
• Cookies — session-only or up to 13 months, depending on type.
• Support tickets — while the account is active and for a reasonable period thereafter.

You may request deletion at any time as described in Section 12. After deletion is processed, we may retain limited information necessary to comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the following rights:

• Right to access — request a copy of the personal information we hold about you.
• Right to correction — request that we correct inaccurate or out-of-date personal information.
• Right to deletion — request that we delete your personal information, subject to legal retention obligations.
• Right to opt out — opt out of direct marketing and the sharing of your information for cross-context behavioural advertising at any time.
• Right to complain — if you believe we have mishandled your personal information, you may complain to us or to the Office of the Australian Information Commissioner (OAIC).
• Right to non-discrimination — we will not deny services, charge different prices, or provide a different quality of service for exercising your rights.

You can submit a request in any of the following ways:

• Web form: contact@tradielocal.com.au
• Email: contact@tradielocal.com.au
• Phone: 0412 083 021

We will:

• Acknowledge your request within 10 business days.
• Respond within 30 days. If we need more time, we will notify you.
• Provide the first request in any 12-month period at no charge.

Verification. To protect your information, we will ask you to confirm details we already have on file (such as your email address). We may ask for additional verification if the request involves sensitive information.

Authorised agents. You may designate an authorised agent to make a request on your behalf. We will require written, signed authorisation, and we will verify your identity.

Complaints. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

Tradie Local

A business of Auto Appoint Pty Ltd

5 Lochinvar Court, Ashmore QLD 4214

Email: contact@tradielocal.com.au

Phone: 0412 083 021

For privacy-specific questions, please use contact@tradielocal.com.au rather than general support channels.